Journalists who successfully use Twitter to find sources know that doing a quick Twitter search or sending out a tweet into the ether doesn’t always lead to great results. But if you use good tactics, Twitter can be a valuable research tool.
Here’s how to make your source finding efforts on Twitter more efficient and effective.
Don’t Just Tweet It, Amplify It
- Don’t just tweet out your source needs once. Most of your followers aren’t going to see a single tweet. It’s a fine line, but try to tweet several times without crossing into annoying territory (you don’t want to get muted).
- Try multiple hashtags for different tweets, to broaden your visibility across multiple channels.
- If you have a strong following, ask your followers to retweet it. Ask other people who have a relevant audience or network to tweet it as well. Think about other friendly journalists, past sources, industry contacts and friends. Just make sure to return the favor for them later.
- Enlist the help of Source Sleuth, URGharo, or similar twitter accounts that tweet out journalist requests and have a good following.